Today, I have just tried out Facebook’s social advertising platform. Generally, you can choose either a pay-per-click or pay-per view model. It is a very interesting advertising channel whereby you can actually target your ads to very specific group of demographics.

For example, if you know that a particular weight loss product that you going to promote converts very well with women over the age of 30, you can actually set up your Facebook campaign in a way that your ads will only be shown to women over the age of 30. This makes your advertising very targeted which will most likely increase click-through and conversions.

Moreover, Facebook social advertising also allows you to include an image to your ad. Personally, I like the idea of attaching an image to your ads… it just makes the whole ad looks more appealing.

As I only launched this campaign today, I cannot give you specific results on it. However, I will definitely be posting more updates & results of the Facebook campaign in the coming posts.

To find out more about Facebook Advertising, you can click on the link below:

Link: http://www.facebook.com/advertising/?src=advf2

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