Using different pen names for every niche that you are in is very important to your affiliate marketing success. The sole purpose to use pen name in affiliate marketing is to establish yourself as an UNIQUE EXPERT in every niche. If you use the same name for every niche, you will be confusing your audience about your expertise.

Personally, I will use my real name in the main niche that I am in, which is usually in Internet Marketing (IM). For all my other affiliate niches that I am in, I will definitely use a different name to enter each one of them. Let me list down some of the reasons why using pen names is good for affiliate marketing:

1. Easy to be recognized as an expert. By using one name across all niches, you will be perceived as a jack-of-all-trade. With this perception, it will negatively affect the brand and any mini-sites that you have set up. By using one pen name per niche, you will more likely be seen as an expert in the niche.
2. To protect yourself from competitors. If you are using the same name for every niche, your competitors will just have to Googled your name and he or she will be able to find out which are the niches you are in. They will be able to analyze which niches you are successful in and copy the way you design your squeeze page, landing page, headlines, etc.
3. It is more organized. Yes, maybe you think that this is not an important point at all… but for me it is. I am a very organized person, and using different pen names for different niches just seems more organized and systematic to me. It is like duplicating your affiliate system from one niche to another niche.

Moreover, when you enter a niche, you will most probably need to use articles to market your sites or free reports etc. In article marketing, using pen name for different niche is even more important. You will most probably submit your articles to EzineArticles.com (EZA). EZA allows you to create pen names and you should leverage on this. By creating unlimited pen names, it make it very simple for you to keep track of your articles.

The CTR is different for every niche that you are in. Having a CTR of 20% may be good for 1 niche but poor for another. Therefore, by using different pen names to write your articles, you can group your articles accordingly for easier performance tracking.

So, the next time you are entering a new niche, do spend some time to think of a good pen name for it. =)

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