Pay per click advertising is one of the best marketing channels to stretch your marketing dollars. For pay per click advertising, you only pay when someone clicks on your ads and visits your website - this means that you will only pay for traffic rather than impressions.

Other than stretching your marketing dollars, pay per click advertising also allows you to create a strong branding for your company. If you are providing a professional service such as air-con repair, you will want your advertisement to show up on Google and Yahoo when your target audience search for “Aircon Repair”. If your competitors are showing up on first page of search engines and your company is not, you are losing branding, online traffic and sales to your competitors.

When we create pay per click campaigns for our clients, we always bear the 6 golden rules in mind:

1. Always conduct research and competitor analysis. Before the start of a pay per click campaign, you should conduct a thorough research of your target market. It is important to find out your target consumer’s behavioural and consumption patterns in your industry. You should also find out how your competitors are performing on the search engines. Type in a few keywords on Google that are closely related to your products and services to see who you will be competing with.

2. Always set the campaign objective. Is your pay per click campaign meant to increase enquiry through an online form? Or are you running an e-commerce business that focuses on online sales? You need to determine the campaign objective so that you can create compelling advertisements to get the results that you desire.

3. Always build targeted keyword list. Not every keyword is useful to your pay per click campaign. You need to conduct a research and build up a list of targeted keywords. If your business sells products directly online (like cameras, books, etc), do not forget to target product-related keywords. People will usually type in the model number or the product name in search engines when they are in the buying process, so you may want to make sure that when they search, they can see your ads that are relevant to the keyword.

4. Always run tests. Once your campaign is up and running, you need to test the performance of your advertisements. Always split test your advertisements so that you can delete the loser and create a better advertisement to increase click-through-rate.

5. Always track performance of campaign. You should monitor your campaign closely. In pay per click advertising, your competitors will always bid a higher price to outrank your advertisements. So you need to make sure that you are kept in the loop. Also, delete keywords that do not bring you much traffic and add in new powerful keywords to drive more traffic to your website.

6. Always conduct a review after campaign. At the end of a campaign, you should always conduct a review on the performance of the campaign. Find out which area you can improve on and learn from any mistake that you make during the campaign.

When done right, pay per click advertising is definitely a great marketing channel for a business. Stretch your advertising dollars today!

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To make more money online with affiliate marketing, you must make your campaign convert better. Many affiliates like to use pay-per-click (adwords & yahoo) to promote affiliate products. Pay-per-click is a great method and when you use it correctly, you can generate a good profit from it.

In this blog post, let me share with you 5 tips to make your pay-per-click campaign convert better and boost your profits:

1. Use your own landing page. Many affiliates drive pay-per-click traffic directly to the merchant’s sales page. Don’t do this. Instead, create your own landing page. When you use your own hoplink (affiliate link) and promote an affiliate product using Adwords, Adwords will only display one of these affiliate hoplinks per search term. This means that you are competing with other affiliates for one adwords position. And usually, it goes to the highest bidder. But with your own landing page, you don’t need to worry about the 1 hoplink per search term issue anymore. This will give you more opportunity to get your ads displayed and usually you will find that your cost per click is lower too.
2. Optimize your landing page. Your landing page should have keywords that are related to what you are promoting. Make sure that it is optimized with the most profitable search terms. Also, all the keywords that are used in your Adwords campaign should also be placed on your landing page. This is to increase relevancy and improve your Adwords Quality Score. With better Quality Score, you will pay lesser per click.
3. Use your landing page to capture visitors’ email addresses and names. You can build a profitable list with your landing page by using pay-per-click advertising. Use an autorespondent like Aweber and capture their email addresses and names before directing them to the merchant’s sales page. By doing so, you can send them a series of follow-up messages to build relationships and upsell other products.
4. Track your campaign performance. Install Google Analytics code on your landing page and track your campaign performance. With this, you will get to see the demographics of what countries people are coming from who click on your ads. This information is very important. For example, if you find that majority of your traffic come from Canada and there is very little conversion from that country, you should stop your ads from displaying there.
5. Split test your landing page to increase its conversion rate. Test different headlines, sub headers and other elements to increase the conversion rate of your landing page. You can do this for free by using Google Website Optimizer.

Hope that these tips will help you to make your pay-per-click affiliate marketing campaign convert better.

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