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5 Things To Take Note Of When Building A Mini-Site For Affiliate Marketing

Cheow, July 28th, 2008 · No Comments

Have you started to build your mini-site? For the past 1 week, I have been busy building my mini-site, aiming to get it LIVE by this weekend. So what about you? I assume that by now you should know the benefit of having your own website, targeting at a hungry market.

Having a mini-site definitely brings you more leverage when it comes to affiliate marketing. With unique content and review pages in your mini-site, you will get nice organic search engine traffic if you implement SEO correctly for your site. Morever, you are building an asset which you can keep as long as you want. =)

In my post today, I will touch on 5 things that you can take note of when building your mini-site for affiliate marketing. Hope that these pointers will help accelerate your building process:

  1. Set a deadline for yourself.  You need to determine a deadline to get your mini-site up and running on the Internet. Then from the deadline that you have set, you can work backward and complete each of the necessary task. Setting yourself a deadline can really help you to get your site up on time as you become more time-conscious. You will not want to spend too much time on things that do not make you money. When it is time for writing content, make sure that you allocate 1 hour of undisturbed time to do it… and don’t surf the net randomly!
  2. Conduct keyword research. Keyword research is a very important process in order to build a successful mini-site that converts well. Firstly, you need to identify a hungry crowd, where there are already people buying in the market. These people are usually looking for solutions to solve their immediate problems. After you have identified a hungry market, the next step is to go to Clickbank.com and look for popular products that your target audience wish to buy. Then you should go to Google External Keyword Tool to conduct a keyword research and identify keyword themes. You need to determine the visitor’s profile of your site in order to get the right keyword theme. Once you have determined your keyword theme, you can now write your content around the theme so as to get long-tailed traffic in the future.
  3. Plan out your content first. At the beginning, do not bother too much on the design of your site. You need to plan out the content that you need first. For a typical mini-site, the general guideline is to build 20 pages for the start. 5 of them will be review pages, where you will write reviews on 5 different affiliate products that you intend to promote. Then, there will be 1 home, sitemap, and contact us page. So the remaining 13 pages will be articles, with content that is relevant to what you are offering on your site. So with this in mind, you should do your research and come out with the content first. For articles, you can write the first 2 articles yourself and outsource the rest to an article writer.
  4. Next, get your design up. If you have a template, use it. If not you can either outsource to a designer to create a simple content website for you. For me, I used XSitePro to build my site because it has some templates ready for me to use. What I need to do is to place the content into the relevant pages.
  5. Get your website optimized. Make sure that important pages of your site are optimized with the right keyword tagging. The naming convention of your pages should also be keyword-optimized too. For offsite optimization like directory linking, you can outsource those tasks once your site is up and running.

Although it may seems as a tedious process for you (especially if you are building your first mini-site), do not give up. Remember, these are assets that will support you in the long run. So take the time and effort to build them properly, and reap the reward in the future.

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