Google Adwords is a very effective and popular marketing tool for affiliates. Many affiliates depend fully on Google Adwords to make their living. If you are new to Google Adwords, allow me to share with you 7 steps to create a winning Google Adwords campaign.

Inside Google Adwords, there is a factor known as the Quality Score. If you have a high campaign Quality Score, Google will reward you with lower cost-per-click and higher position for your ads. This means that you will pay lesser than your competitors and still enjoy prominent positions in the sponsored results. Getting a high quality score is something all Adwords specialists strive to achieve.

Now, let me share with you 7 steps to score a high quality score and create a winning Adwords campaign:

1. Keyword research. Conduct keyword research to identify keywords that are relevant to what you are offering. Make sure that you bid on keywords with Exact Match for the start. If you intend to bid on broad or phrase match, you need to ensure that you include negative keywords to filter out unnecessary impressions. This is important because when you have lots of unnecessary impressions, your click through rate will be very low. When you have a low click through rate, your campaign will be slapped with a low Quality Score.

2. Turn off the content network. If you are not experienced with Adwords, I advise you to turn off the content network first. Run your ads on Google search only.

3. Group relevant keywords together. Your ad groups should contain keywords that are closely related so that you can write a more relevant ad for each ad group. The relevancy of your ads is one factor Google looks at when it comes to Quality Score.

4. Split test your ads. Create two ads per ad group and run a split test to determine which ad copy gets you more clicks. The purpose of split testing is to get a better CTR and improve conversions.

5. Adjust your keyword bids accordingly. After you let your campaign run for a few hours, log in to check how much each keyword costs and what position you ads are at. The best position is between two and six. The first position usually gets lots of tire kickers.

6. Eliminate keywords that do not perform. Delete keywords that don’t bring you clicks and conversion.

Google Adwords is a great advertising tool for affiliate marketers. When you run an Adwords campaign, make sure you track the performance so that you know what works and what doesn’t work.

Popularity: 82% [?]

Bookmark This Post:

Pay per click advertising is one of the best marketing channels to stretch your marketing dollars. For pay per click advertising, you only pay when someone clicks on your ads and visits your website - this means that you will only pay for traffic rather than impressions.

Other than stretching your marketing dollars, pay per click advertising also allows you to create a strong branding for your company. If you are providing a professional service such as air-con repair, you will want your advertisement to show up on Google and Yahoo when your target audience search for “Aircon Repair”. If your competitors are showing up on first page of search engines and your company is not, you are losing branding, online traffic and sales to your competitors.

When we create pay per click campaigns for our clients, we always bear the 6 golden rules in mind:

1. Always conduct research and competitor analysis. Before the start of a pay per click campaign, you should conduct a thorough research of your target market. It is important to find out your target consumer’s behavioural and consumption patterns in your industry. You should also find out how your competitors are performing on the search engines. Type in a few keywords on Google that are closely related to your products and services to see who you will be competing with.

2. Always set the campaign objective. Is your pay per click campaign meant to increase enquiry through an online form? Or are you running an e-commerce business that focuses on online sales? You need to determine the campaign objective so that you can create compelling advertisements to get the results that you desire.

3. Always build targeted keyword list. Not every keyword is useful to your pay per click campaign. You need to conduct a research and build up a list of targeted keywords. If your business sells products directly online (like cameras, books, etc), do not forget to target product-related keywords. People will usually type in the model number or the product name in search engines when they are in the buying process, so you may want to make sure that when they search, they can see your ads that are relevant to the keyword.

4. Always run tests. Once your campaign is up and running, you need to test the performance of your advertisements. Always split test your advertisements so that you can delete the loser and create a better advertisement to increase click-through-rate.

5. Always track performance of campaign. You should monitor your campaign closely. In pay per click advertising, your competitors will always bid a higher price to outrank your advertisements. So you need to make sure that you are kept in the loop. Also, delete keywords that do not bring you much traffic and add in new powerful keywords to drive more traffic to your website.

6. Always conduct a review after campaign. At the end of a campaign, you should always conduct a review on the performance of the campaign. Find out which area you can improve on and learn from any mistake that you make during the campaign.

When done right, pay per click advertising is definitely a great marketing channel for a business. Stretch your advertising dollars today!

Popularity: 41% [?]

Bookmark This Post:

If you are using Google Adwords to promote your website or affiliate products, this blog post will be very useful to you. In Adwords, if you can increase the CTR (click-through-rate) of your campaign, Google will reward you with a better Quality Score.

With better Quality Score, you are going to pay lesser per click for each keyword. This will make your Adwords campaign more profitable.

One effective way to improve CTR and Quality Score is the Peel and Stick Adwords Strategy.

When you run an Adwords campaign, you will usually categorize the keywords into different ad groups. After some time goes by, you will notice that some of your keywords get more clicks than the other. They are performing much better than you expected.

This is the time to apply the Peel and Stick strategy. For the keywords that are getting you more clicks than you expected, you will want to “peel” and “stick” them into their own ad groups. It is something like copy and paste.

By doing so, you can write ads that are very specific to these keywords which will greatly increase your CTR. With higher CTR, Google will reward you with good Quality Score and lower the price you are going to pay per click.

You can apply Peel and Stick within the next few minutes and increase your profit margin right away.

Talk to you soon.

Popularity: 47% [?]

Bookmark This Post:

One of my favourate traffic generation strategies is to use Google Adwords.

Google is the most popular search engine in the world and its pay per click platform (Google Adwords) can be considered the best too. Today, only Yahoo’s sponsored search marketing platform comes close to Google Adwords.

If you want to drive lots of traffic to your website, you must master Google Adwords. It is a little different from some of the other pay per click platforms. If you do not know how to use it properly, it can sometimes cause you a bomb in advertising cost with mediocre results.

Now, let me share with you 7 tips to run a successful Google Adwords campaign:

1.    If you are new to Google Adwords, turn off Content Targeting first. I will recommend you to start with the search network and exclude content targeting at the beginning. This is because if you are not familiar with content targeting, you are going to spend lots of money on it and get mediocre results.

2.    Set a daily budget and maximum cost-per-click (CPC) for keywords. A daily budget will ensure that you will not overspend. So determine how much money you want to spend on Google Adwords. Then divide the amount by 30 days. Also, you can set the maximum cost per click for each keyword. The maximum CPC allows you to determine the highest amount that you will bid for a particular keyword.

3.    Bid on the right keywords. If you bid on irrelevant keywords, the cost-per-click of each keyword will be higher and you are going to pay more for the campaign. Therefore, always conduct a thorough keyword research to make sure that you have a set of keywords that is related to what you are offering on your website.

4.    Place keywords in the right ad groups. If you place all the keywords in one ad group, it is very hard for you to write targeted ads. When your ads are not targeted, there will be lesser people clicking on them. This will decrease your CTR and cause you to pay more for each click.

5.    Do split testing by running 2 ads at a time. Always run 2 ads at a time to make sure that you keep increasing the CTR of your ads. With higher CTR, you will pay lesser per click.

6.    Place keywords in the title and description of your ads. Placing keywords in the title and description of your ads will greatly improve your CTR, which translates to lower cost per click. But this is only possible if you place related keywords in separate ad groups.

7.    Use negative keywords. If you think of any keyword that may cause your ads to show but is not related to your campaign, be sure to place it as negative keywords. You may think that Google Adwords is a pay per click model. Even if the negative keywords trigger your ads, as long as searchers do not click on it, you do not need to pay. Although this is true, but indirectly, you are going to pay more. This is because when these negative keywords trigger your ads, the total impressions of your campaign increase. And because these keywords are not related to the campaign, there will be little clicks coming from them. This means that you will have a very poor quality score and low CTR. Poor quality score + low CTR = expensive cost-per-click.

And do not forget to track campaign performance. You can use Google Analytics to track traffic, conversions and ROI.

Popularity: 41% [?]

Bookmark This Post: