Squidoo is a very useful channel to drive traffic to your website. On Squidoo, you can create lens with content of any topic that you wish to share with others. Within your lens, you can insert URL links, either pointing them to your own websites or directly to the affiliate product merchant’s sales page. Because of Squidoo’s popularity on search engines, you can use it to drive organic search engine traffic to your website by having unique content and link popularity.

Sometimes, people might think that by having unique content in your Squidoo lens, it can get rank easily for multiple long-tail keywords, driving traffic to their websites. Yes, I am not saying this is not true, but for it to happen, it may take you some time. To rank faster for multiple long-tail keywords, what you need to do is to increase the link popularity of your Squidoo lens by getting more back links to it.  Before I touch on the various ways to increase link popularity of your lens, let me explain a little further on why you need to ultimately get your Squidoo lens rank well for multiple long-tail keywords.

Long-tail keywords are search phrases that people type in search engines that you can’t possibly predict. For example, if your website is selling acne products, one of your main key phrase could be “acne treatment”. However, if your Squidoo lens is optimized for long-tail keyword, your lens will appear high on search engines when people are searching key phrases like “How to get rid of acne fast”, “acne free in 3 days”, “why do I get acne and how can i get rid of it”, etc. As you can see, these phrases are extremely long-tail and the searchers may be really desperate for acne cure which will most probably result in affiliate sales for you. Hope that from this short illustration, you can see the importance of ranking multiple long tail keywords on search engines.

To get your lens optimized for long-tail keywords, there are basically 2 very important factors that you need to take note of: 1) Unique content with the right keyword theme 2) Link popularity.

What I mean by unique content with the right keyword theme is to base your content around a theme that you wish to target. Let’s take the acne industry as an example. In the acne industry, after I did a quick research, I can identify 2 keyword theme. The first is to get rid of acne or acne treatment, and the other theme is about getting rid of old acne scars. Although both of these themes are about acne, but you can see that the need of the people searching for these 2 solutions are completely different.

To get your lens rank faster for multiple long tail keywords, you may want to consider boosting its link popularity. The gerenal rule of thumb for increasing link popularity is to get back links. For your Squidoo lens, there are a few ways that you can do it. Personally, I prefer using EzineArticles.com to link back to Squidoo. This means that I will write articles and submit to EzineArticles.com and point my articles to my Squidoo lens. These will help boost the Lens Rank of my lens and thus bringing more traffic to my website. I also make use of various social networking and book marketing platforms to boost my lens popularity. You can book mark your lens at Digg, Reddit, StumbleUpon, etc or include links back to your lens on your various social networking profile like Facebook and MySpace. You can also ping your site by using pinging services from Pingomatic and Pingoat.

Once you see that you have succesfully built a long-tail squidoo lens, you can duplicate your marketing process and create more Squidoo lens for the niche that you are in. This will greatly increase your chance of generating more affiliate revenue in that market.

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Earlier this week, Google Adwords External Keyword Tool finally shows search volume in numbers. Previously, Google only used to show search volume in bars, which prompted a lot of marketers to rely on the free WordTracker keyword tool to get more accurate search volume numbers. Below is the screenshot of the new Google Keyword Tool:

So with this new initiative of Google, does it means that it is the death of WordTracker? Personally, I feel that this move by Google does not necessary means that it is the end of WordTracker. When I do keyword research, I do not depend on only 1 tool. I prefer to have a couples of them so as to get a more accurate number for the keywords that I am researching for.

With more choices in the market, this can only be good news to us internet marketers. All right, I will leave it short here, going for dinner now. Below is the link to the Google Keyword Tool, try it out yourself.

Link –> https://adwords.google.com/select/KeywordToolExternal

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Google loves Squidoo. You can get a high ranking on Google with a well written Squidoo lens by placing important keywords that you wish to target within your lens. A Squidoo lens allows you to provide content to your reader, with pictures and other widgets to make it more interesting. So with content-driven Squidoo lens, how can you make sure that it gets onto page 1 of Google for keywords that you have targeted?

To make sure that your lens gets onto first page of Google, you need to insert your keywords at important places within a lens. First of all, your keyword should appear in the URL of your lens. This is an extremely important area and you cannot afford to not put your most important keyword here.

Next, you must make sure that your keywords appear in the titles within your lens. In your first paragraph, write content related to the product that you are promoting and do not forget to insert keywords within the content to make it relevant to Google. You should always bold your important keywords so that the spider from Google will give more importance to them.

As long as your content is well written and with keywords strategically placed, your lens is on the way to rank high on Google. However, work does not stop here. To ensure that your lens gets onto the first page of Google, you need to focus on your link popularity too.

What you can do is to visit other Squidoo lens that have content similar to your lens and write comments on them. Your comments should provide links back to your lens. You should also submit your lens to various social bookmarking sites such as Digg, StumbleUpon and Reddit. If you want to generate even more back links, you can write articles about the topic written in your lens. For every article that you have written, place a link in the Author Resource Box and point back to your Squidoo lens. This will help to get more back links for your lens.

Once you have mastered on how to get your Squidoo lens to get into first page of Google, you will be able to drive tons of targeted traffic to it. Within your lens, you should place various call-to-action statements to entice your readers to click on your affiliate links.

Squidoo is definitely a great marketing tool that all affiliate marketers should master. It is free after all, and the traffic that it brings to your merchant’s sales page may bring you affiliate sales years down the road.

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