The much anticipated deal between Mircosoft and Yahoo has finally reached an agreement - Yahoo gave up search.

Microsoft and Yahoo has inked a 10 year deal to challenge Google’s dominance in online search. Under the 10 year deal, Yahoo.com and Bing.com will maintain their own branding but search results on Yahoo will be powered by Bing. As for Yahoo, they will be responsible to attract premium advertisers.

Yahoo estimated the deal will boost their annual operating income by about US$500 million and yield capital expenditure savings of US$200 million. Yahoo also expects the deal to boost annual operating cash flow by about US$275 million.

Also, Microsoft will pay Yahoo 88% of the revenue it gains from searches on Yahoo’s sites. Microsoft will also have the rights to integrate Yahoo’s search technology into its own existing search platforms.

For more details on the terms of the 10 year deal, you can visit the microsite created by Microsoft about the deal.

So what this means to SEO optimizers and pay-per-click advertisers?

The integration of Bing and Yahoo search algorithm will take some time and they estimate it will be done in 2010. So optimizers and advertisers have ample time to prepare. For SEO, I believe the algorithm will not vary too much. As long as we continue to write good content, we should not be affected by the integration of Bing and Yahoo. In fact, this will be beneficial to the consumers. Instead of one strong number one and 2 weak number two and three in the past, now we will have a strong number two.

As for PPC, MSN Adcenter will be the only platform that we will access to manage both ads on Yahoo and Bing. As long as adcenter improves on its user-friendliness, there should not be a big problem.

So it’s final… the long anticipated deal is finally done. Now, what will Google do?

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Article marketing is one of the most effective ways to drive traffic. Especially when you submit your articles to popular article directories like EzineArticles.com, you’re going to get a huge amount of traffic directly from the site itself. But you can get more out from your articles. The key is to optimize your articles and make them achieve high organic rankings on search engines for important keywords.

Now, let me share with you a few tips to optimize your articles:

1. Place the most important keyword in the Title of your articles. The keyword should appear right at the beginning of the title. You should try mention the keyword at least twice in the title of your article. To avoid spam, you can use different variations of the keyword in your title. If the keyword you want to optimize is search engine optimization, an example will be something like this: “Search Engine Optimization - 8 Search Marketing Tips to Make Your Site Sky-Rocket to the Top”.
2. Mention the keywords in the first and last paragraph of your article. Don’t forget about this.
3. Submit your articles to social bookmarking sites. Sites like Digg, StumbleUpon and Reddit are very popular social bookmarking sites with high traffic. Once your articles are live, you should bookmark them. Also, remember to send post them on Twitter too.
4. Identify the most popular article and create even more back links to it. After a week, you should be able to see which article performed the best. The next thing you should do is to write even more articles and in the author resource boxes, place a link back to the most popular article.
5. Use other effective methods to create more back links to your articles. Other effective methods to create back links are blog commenting, forum marketing and creating Squidoo lens.

Remember, you should always create back links for the best articles. When you write a lot of articles, there will be hits and misses. Don’t spend time dwelling on the misses. Concentrate your energy and effort on the hits.

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Today, here’s another post on SEO tip. SEO is really important if you want to achieve affiliate marketing success and I really hope you can master it. Now, let me share with you 5 effective tips that will get your website to rank high on Google:

1. Develop the right keyword list. Targeting the right keyword is the key to SEO success. If you optimize the wrong keyword, there will be no conversion.

2. Use unique Title and Meta Description for every page of your website. The keywords that you place in your Title and Meta tags should be relevant to the content of the page. The Title tag is like a book title; it tells the search engines what the page is about. Therefore, it is extremely important for you to use relevant titles for every page of your website.

3. Write good content and place it on your website. Content is king in SEO. Good content can be in the form of words, videos, audio, widgets, etc. Your objective is to provide value to your visitors and turn your website into a link bait. With good content, other webmasters will start linking to you and this will increase your website link popularity. Link popularity is one of the key factors for SEO success, so do not overlook it.

4. Good SEO copywriting. Adding keywords in the right place will help increase the visibility of the keywords. But, you need to be careful with this approach. Stuffing too many keywords within the content will make Google thinks that you are spamming them. So no matter what, always consider the human element. Write for human to read instead of Google.

5. Build more back links. Link building increases your website link popularity which will help it to get higher rankings on Google. You can build links through article marketing, press release submission, link exchange with other webmasters, directory submission and social book marking.

These are some of the things that you should do to get high Google rankings. SEO takes time, especially link building. You need to work on it consistently to see results. Develop your link building strategy plan and work on it religiously.

Good luck!

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