Squidoo is a very useful channel to drive traffic to your website. On Squidoo, you can create lens with content of any topic that you wish to share with others. Within your lens, you can insert URL links, either pointing them to your own websites or directly to the affiliate product merchant’s sales page. Because of Squidoo’s popularity on search engines, you can use it to drive organic search engine traffic to your website by having unique content and link popularity.

Sometimes, people might think that by having unique content in your Squidoo lens, it can get rank easily for multiple long-tail keywords, driving traffic to their websites. Yes, I am not saying this is not true, but for it to happen, it may take you some time. To rank faster for multiple long-tail keywords, what you need to do is to increase the link popularity of your Squidoo lens by getting more back links to it.  Before I touch on the various ways to increase link popularity of your lens, let me explain a little further on why you need to ultimately get your Squidoo lens rank well for multiple long-tail keywords.

Long-tail keywords are search phrases that people type in search engines that you can’t possibly predict. For example, if your website is selling acne products, one of your main key phrase could be “acne treatment”. However, if your Squidoo lens is optimized for long-tail keyword, your lens will appear high on search engines when people are searching key phrases like “How to get rid of acne fast”, “acne free in 3 days”, “why do I get acne and how can i get rid of it”, etc. As you can see, these phrases are extremely long-tail and the searchers may be really desperate for acne cure which will most probably result in affiliate sales for you. Hope that from this short illustration, you can see the importance of ranking multiple long tail keywords on search engines.

To get your lens optimized for long-tail keywords, there are basically 2 very important factors that you need to take note of: 1) Unique content with the right keyword theme 2) Link popularity.

What I mean by unique content with the right keyword theme is to base your content around a theme that you wish to target. Let’s take the acne industry as an example. In the acne industry, after I did a quick research, I can identify 2 keyword theme. The first is to get rid of acne or acne treatment, and the other theme is about getting rid of old acne scars. Although both of these themes are about acne, but you can see that the need of the people searching for these 2 solutions are completely different.

To get your lens rank faster for multiple long tail keywords, you may want to consider boosting its link popularity. The gerenal rule of thumb for increasing link popularity is to get back links. For your Squidoo lens, there are a few ways that you can do it. Personally, I prefer using EzineArticles.com to link back to Squidoo. This means that I will write articles and submit to EzineArticles.com and point my articles to my Squidoo lens. These will help boost the Lens Rank of my lens and thus bringing more traffic to my website. I also make use of various social networking and book marketing platforms to boost my lens popularity. You can book mark your lens at Digg, Reddit, StumbleUpon, etc or include links back to your lens on your various social networking profile like Facebook and MySpace. You can also ping your site by using pinging services from Pingomatic and Pingoat.

Once you see that you have succesfully built a long-tail squidoo lens, you can duplicate your marketing process and create more Squidoo lens for the niche that you are in. This will greatly increase your chance of generating more affiliate revenue in that market.

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