Website Optimizer is a free website testing and optimization tool. Testing is very important when it comes to internet marketing. No matter whether you are an affiliate marketer or publisher, you need to consistently test your sales copy, squeeze page copy, call-to-action buttons, etc. Without testing, you are leaving a lot of money on the table.

By testing your website with Website Optimizer, you are increasing the value of existing websites and traffic without spending a single cent. Previously, you need to pay huge bucks in order to use other testing and optimization tool to test your web copies. Now with website optimizer, everything is free… and mind you, it is a very comprehensive and powerful optimization tool.

As an affiliate marketer, we focus a lot on conversion. If you bring 1000 unique visitors per day to a squeeze page and 200 of them opt-in to your list, it is a nice and reputable 20% conversion per day. Are you going to be satisfied and leave it as the way it is? Sometimes, by just changing the headline of your squeeze page, you can dramatically improve your conversion rate even further. Previously, when I just started out in affiliate marketing, I usually depend on my intuition when it comes to creating headline and content for my squeeze pages. When I feel that a particular headline is good, I will just delete the older version and replace it with the new one… now comes to think of it, how silly I am. When it comes to conversion marketing, a marketer’s intuition is usually not so accurate at all. Only your visitors and customers know the answer. With testing, you are allowing your visitors to tell you which headline entice them to take action. (opt in to your list, purchase your e-book, download your free report, etc)

So with Google’s Website Optimizer, there is no excuse for you not to do testing. Website Optimizer allows you to do the traditional A/B split testing. With A/B testing, you will create 2 different versions of the a page and the script that website optimizer provides will rotate the 2 versions accordingly for your visitors. If you want to test multiple variables or elements on the same page, Website Optimizer also allows you to do it. However, if your website does not have much traffic (less than 1000 unique visitors per month), I will suggest you to try out A/B testing first. Test the most basic element like the headline and see what results you are getting.

So visit Google Website Optimizer website now and learn how you can set up a testing campaign as soon as possible. Throw away the guessing work and let your visitors tell you what they want. There is also a book written by Website Optimizer Authorized Consultant Bryan Eisenberg. In the book, he will run through different testing ideas that you can implement on your website, as well as a thorough walk-through on using Website Optimizer.

Always be testing! Good luck.

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