If you are using Google Adwords to promote your website or affiliate products, this blog post will be very useful to you. In Adwords, if you can increase the CTR (click-through-rate) of your campaign, Google will reward you with a better Quality Score.
With better Quality Score, you are going to pay lesser per click for each keyword. This will make your Adwords campaign more profitable.
One effective way to improve CTR and Quality Score is the Peel and Stick Adwords Strategy.
When you run an Adwords campaign, you will usually categorize the keywords into different ad groups. After some time goes by, you will notice that some of your keywords get more clicks than the other. They are performing much better than you expected.
This is the time to apply the Peel and Stick strategy. For the keywords that are getting you more clicks than you expected, you will want to “peel” and “stick” them into their own ad groups. It is something like copy and paste.
By doing so, you can write ads that are very specific to these keywords which will greatly increase your CTR. With higher CTR, Google will reward you with good Quality Score and lower the price you are going to pay per click.
You can apply Peel and Stick within the next few minutes and increase your profit margin right away.
Talk to you soon.
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Tags: affiliate marketing, google adwords, make money online, search marketing, sem
2 responses so far ↓
1 Wagner Pereira // May 21, 2009 at 12:01 pm
That’s an excellent strategy! Good job.
2 KattyBlackyard // Jun 14, 2009 at 9:44 pm
The article is usefull for me. I’ll be coming back to your blog.
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