I have been writing articles for the past 1 years plus and for me, EzineArticles.com (or in short EZA) is always the best article directory out there on the Internet. I think one of the major reason is that EZA is very strict with their authors and they always uphold their standard of quality for their articles.

Personally, I have got very good result and response from EZA. The mission of EZA is to make sure that it is the second highest traffic source behind search engines - for all websites. I seriously think that they are really fulfilling their mission as EZA is now my second highest traffic source behind search engines for most of my websites.

Below are some of the reasons I think why EZA is doing so well on the Internet:

1. Maintaining a high quality of standard for all articles.
2. Having a efficient system behind the scene to review and approve articles.
3. Disallowing affiliate links inside articles - cut down on a lot of spam articles.
4. Owner and management participating in social networking platforms like Forums and Facebook to interact more with their authors.
5. Articles from EZA usually rank high on Google.

These are just some of the reasons that I can think of now that makes EZA so successful online. If you are into online marketing but yet to explore into article marketing, you should really look into it. With EZA around, article marketing can be so efficient that you will be getting tons of consistent traffic to your site everyday with just articles alone.

However, to succeed in article marketing, hard work and effort need to be put in. You must learn how to write fast but yet produce informative articles that your readers will enjoy. At the same time, you will also want to write as many articles as possible in the beginning to market your site as fast as possible.

Article marketing is definitely a potent weapon when it comes to driving traffic. The bottom line is if you do not have time to write, you should always outsource it to freelance writers out there. Do not forgo the idea of article marketing just because you cannot write well and fast.

When done properly, article marketing can help increase your traffic, as well as improving your organic ranking on search engines with the back links generated from your articles.

One last thing to touch on: EZA does not allow affiliate links to be placed within the content of the articles. A lot of new affiliate marketers do not like the idea of not being able to place affiliate link directly in their articles… because this means that they cannot apply bum marketing. However, from my point of view, I think that this is a right move by EZA - for the good sake of affiliate marketers…

In the first place, it is actually not advisable to promote affiliate products by just driving traffic directly to the merchant’s sales page. You are not building assets if you are doing this. You need to build your own websites, lists, and products. Anyone can apply bum marketing by writing keyword-optimized articles and rank well on Google. This means that the level of entry point is very low and you have very little leverage.

Instead, you should build your own site to promote affiliate products. At the same time, use what you have learn in article and bum marketing to drive the traffic to it. In this case, at least you are controlling the traffic over at your site.

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