Bum marketing is a term that is derived from a fellow warrior named Travis Sago, which is also popularly known as Article Marketing. He termed it as Bum marketing because anyone can start making money online by just writing articles to promote affiliate products, without the need of having any website. So any BUM can make money online if he or she starts writing and promoting.

Bum marketing is a technique of writing articles, Squidoo lens, or USFreeAds with keywords that are low competitive but high search volume, and making sure that those articles or ads are ranked on page 1 of Google for targeted search terms. Inside your articles, you will promote affiliate products and drive your readers directly to the merchants’ sales page. Some of the article directories like EzineArticles.com will not allow direct affiliate links to be placed inside your articles. So if you want to use bum marketing without landing page, you can consider using Squidoo, GoArticles.com or USFreeAds.

There are pros and cons for bum marketing without landing page. If you are new to internet marketing and do not want to spend money in the beginning, you can write keyword-rich articles and promote affiliate products directly. This method allows you to test out a particular market or product and gives you a feel about making money online. However, the biggest disadvantage of doing this is that you will fail to capture a lot of potential subscribers if you send all the traffic directly to your merchants’ sales page.

A better way of Bum marketing is to have your own landing or squeeze pages. At least these are your OWN sites. Apply the same Bum marketing techniques to drive tons of targeted traffic to your own sites. On your landing pages, capture their email addresses and names so that you can start building your list! In internet marketing, building list is an extremely important process. If you want to earn a substantial income from internet marketing, you need to build your own lists.

With your lists, you can promote related affiliate products to your subscribers. Just make sure that the affiliate products that you are endorsing are good so that you will not destroy your own affiliate reputation.

Now, let me share with you an extremely important point if you are into affiliate marketing. No matter what techniques you use to promote affiliate products, you MUST establish yourself as an expert. Only when you are a recognized expert in the niche that you are promoting, people will start to trust you and buy the products that you recommend. So always bear this in mind when you enter any niche.

If you are using article marketing to promote affiliate products, make sure that you are the TOP AUTHOR of EzineArticles.com for the niche that you are in.  And write consistently. Do not be complacent and stop writing when you see that some of your articles are getting you some sales. As long as you write and promote consistently, the bottom line of your affiliate income will always continue to grow.

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