Article marketing is one of the most effective ways to drive traffic. Especially when you submit your articles to popular article directories like EzineArticles.com, you’re going to get a huge amount of traffic directly from the site itself. But you can get more out from your articles. The key is to optimize your articles and make them achieve high organic rankings on search engines for important keywords.

Now, let me share with you a few tips to optimize your articles:

1. Place the most important keyword in the Title of your articles. The keyword should appear right at the beginning of the title. You should try mention the keyword at least twice in the title of your article. To avoid spam, you can use different variations of the keyword in your title. If the keyword you want to optimize is search engine optimization, an example will be something like this: “Search Engine Optimization - 8 Search Marketing Tips to Make Your Site Sky-Rocket to the Top”.
2. Mention the keywords in the first and last paragraph of your article. Don’t forget about this.
3. Submit your articles to social bookmarking sites. Sites like Digg, StumbleUpon and Reddit are very popular social bookmarking sites with high traffic. Once your articles are live, you should bookmark them. Also, remember to send post them on Twitter too.
4. Identify the most popular article and create even more back links to it. After a week, you should be able to see which article performed the best. The next thing you should do is to write even more articles and in the author resource boxes, place a link back to the most popular article.
5. Use other effective methods to create more back links to your articles. Other effective methods to create back links are blog commenting, forum marketing and creating Squidoo lens.

Remember, you should always create back links for the best articles. When you write a lot of articles, there will be hits and misses. Don’t spend time dwelling on the misses. Concentrate your energy and effort on the hits.

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