A list full of loyal subscribers is definitely an asset to you - especially during economy crisis. When someone joins your list in exchange of either a free e-book or tutorial, you can be sure that he or she has developed some sort of rapport with your site. No one joins a list for fun - and by knowing this, you can set up a series of follow-up messages to strengthen the rapport with your subscribers.

Many affiliate marketers use squeeze pages to drive opt-ins. Personally I think that a squeeze page is very efficient in getting opt-ins.  A well-crafted squeeze page is very focused on enticing visitors to opt in. Usually, it will have a very attractive headline which acts as an “offer statement”. It is somehow similar to a traditional IM sales page but a sales page is much longer in content. An example of a squeeze page is as followed:

Example of a squeeze page: http://www.artofapproaching.com/

As you can see, the page is clear of other advertising like adsense or banner ads - it is very focused on delivering the message across to the visitors and entice them to opt in. (but I just find that the youTube video is kind of cheesy…)

A list is an asset and you should start building if you have not done so. Through your list, you can recommend, cross-sell, up-sell other affiliate products to your subscribers as long as you feel that your subscribers will benefit from those products. One thing to note is that any product that you recommend must be something that you truely think that it will be beneficial to your subscribers. Your subscribers are your loyal friends, you will not want to recommend rubbish to your friends am I right? So make sure that you review an affiliate product before any recommendation. You will not want your subscribers to lose trust in you.

So once you are getting opt-ins, you should start creating your follow-up and regular broadcast messages to your subscribers. Follow-up messages are meant to drive backend-sales and it is fantastic to do up-selling and cross-selling in these messages. Personally, I use regular broadcast messages to make announcement, new product launch, or any time-sensitive offer that I want my subscribers to know about.  It is all about the number games - the more quality subscribers you get into your list, the more backend sales you will get in the future.

One thing that you absolutely must do is to split test your squeeze page. Do you know that sometimes by changing the headline of your page, you can increase your opt-in conversion by at least 1%? And mind you - 1% may seems very little for you now… but let says that your squeeze page gets 1000 unique visitors per day. By just increasing your conversion rate by 1%, you are getting extra 10 opt-ins each day and additional 300 subscribers each single month - all by JUST making a small change to the headline and split test against the original copy. And to me, 300 additional opt-ins each month by just doing split testing of my page is definitely worth it - just imagine how much extra backend sales you can make in a year from this “extra” opt-ins.

If you do not know how to set up split testing experiments, do not worry. Google has a free tool for you to split test your sites. The tool is known as Google Website Optimizer. If you have a Google account, you can use the tool for free. It has very clear instruction to guide you to set up your split testing experiment. To get more information on conducting effective split testing to maximize your conversions, you should check out Chris Rempel’s latest VIP report #3: The ‘Visitor Value Multiplier’ Manifesto.

Start building your list, test your squeeze page and make money online now.

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