In affiliate marketing, your objective is to bring targeted traffic to your publisher’s website so that you will be able to get commissions from any sales or leads generated from your effort. Not all traffic can bring you affiliate sales… you need TARGETED traffic to achieve success.

I have just recently attended a search marketing networking event yesterday night, and it was really great to meet up with like-minded people who are so into search marketing. (Is so at home!!) Search engine marketing is really picking up fast in Singapore, and more individuals and companies are looking into his marketing channel.

So why is search engine marketing so powerful when it comes to marketing products and services, and how is it important to your affiliate marketing success? When I talk about search engine marketing, I am referring to both search engine optimization (SEO) and paid listings (PPC). As these 2 methods are resulted from consumers’ searches in major search engines like Google, it presents a great oppportunity for us marketers to capatilize on them.

When someone does a search on Google, he or she has the intent to find out more about a particular product or service. This means that this searcher has already qualified himself/herself as a potential buyer. So if your website appears right up there in the organic listings (using SEO) or you have bought keywords and have your ads appearing on the Sponsored corner of the search engine result page, you stand a high chance to attract the searcher to click on your link or ads and visit your website.

Search engine marketing helps in very good leads generation… especially if you are targeting long-tailed keywords. Let say if you are a lawyer specializing in business law and you wish to use search engines to market your law firm. Keyword like “lawyers” is too general and is usually not very targeted. But if you manage to get keywords like “business law firm” to rank well on search engines, you will be getting tons of qualified leads from your SEO effort.

So when it comes to affiliate marketing, try to use search engine marketing and get long-tail keywords that are related to the affiliate product that you are promoting to the top of search engines. If you want to buy keywords for paid listing campaign, make sure that you bid for keywords that are very related to the affiliate product that you are promoting.

Got to go for dinner.. blog soon.

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